Week 4 @ Zac Posen!

         Zac Posen has been advertising through various media channels including Twitter, Instagram, and Facebook as well as through popular fashion websites such as style.com and vogue.com.  Zac, himself, tweets and posts instagram pictures of his personal life, his designs, and the garments in the process of being made. This personal touch is great for reaching out to customers and fans on a more tangible and intimate level. In reference to his photo advertising specifically, Zac does well in always exuding a general feeling of glamour and fun. Below is an example of one of his photos from a recent shoot of the new Resort Collection. The target customer for Zac Posen varies depending on whether it's for his Z Spoke line or the  collection. Z Spoke is directed towards the middle to upper class woman that is searching for ready to wear clothing and accessories that are classy, glamorous, and wearable. The collection is aimed towards a more specific niche of customers including celebrities and wealthy women looking for a specialty item.  Collection  pieces are very labor intensive and expensive but are amazingly glamorous.  I think Zac does well in reaching out to his target market since they are most often looking for pieces and ideas from word of mouth or on social media sites. They are also usually looking for pieces that are more special and rare instead of common among the magazine pages and billboard ads. 

       This past week at my internship has been much less busy and eventful than previous weeks because the Resort 2014 collection has been finished and the designers are now brainstorming and gearing up for the next season's collection. The interns have been given tasks including researching ideas and trends, trying out different sewing and draping techniques, and creating our own prints for fabric ideas. In our downtime, we have been sketching our own designs and playing around with different dying techniques as well.  We have also been assisting the sewers with finishing off specially made to order gowns for personal clients. I'm always learning new things about design every day, as well as different sewing and construction techniques. The most humorous part of this week, by far, was watching a video of one of my fellow interns performing in a drag show at school, with the whole design team. Again, I can't wait for what's ahead of me at my internship and will continue to keep posting about my experiences!