Current Event

This past week, I read a news article on the Huffington Post website announcing that the employees of United Airlines have debuted a newly designed uniform as of last week.  The uniform is said to have an overall theme that is more modern than previous uniforms and features classic colors including navy blue, gold, silver, and grey.  The particular style will differ depending on the employees' job title.  For example, flight attendants will have a general wardrobe including black trousers, skirts, sweaters, vests, and blazers.  Female flight attendants will also have 2 new styles of dresses to choose from.  The article also noted that American Airlines will soon follow suit in reinventing their uniforms and Virgin America actually teamed up with Banana Republic last year for a new look of their own.  

This development is important to both the fashion industry and Zac Posen, in particular.  It's important because this may spark the interest of big designer names to expand their boundaries into designing for major companies needing uniforms.  Especially since Banana Republic, which is a very well known and sophisticated brand, teamed up with Virgin America, there is a good chance that we will be seeing more top dollar companies getting involved in similar ways.  Zac Posen may not be the next on my list to follow suit, however, I think it's a great idea for a company that hasn't recently expanded its market or customer base and is looking for something new to try.  I think that this new development is doing a great service to the fashion industry by expanding it's market reach as well as to the customers and employees of these airlines.  I'm sure that both the employees themselves and frequent travelers will appreciate a newer and more attractive wardrobe for the airline professionals.

address for the article: 
http://www.huffingtonpost.com/2013/06/25/united-airlines-new-uniforms_n_3496997.html?utm_hp_ref=fashion