Current Event

This weekend, I read an article on the New York Times website titled "Bicycle Helmets as Fashion Statements."  I was expecting an short article simply stating that helmet-looking head pieces have been showing up in recent runway shows, but I was surprised from what it actually entailed.  The article discusses the recent increase in people commuting to work by bicycle, especially in the city.  It went on further to explain that the new bike-sharing trend in the city has quickly led to an increase in the use of helmets as more than just safety equipment- they've now become a fashion statement!  The article focuses in on air bag helmets made to inflate into a chic covering when the wearer has come into a collision as well as helmets that have been designed by top brands such as Gucci.  I think that this trend is going in a great direction for the city, especially due to how dangerous biking in the streets looks from the sidewalks.  I love the idea of this becoming a new niche for designers to dive into.  Maybe even Zac Posen and other similar designers will catch onto this trend early and give it a try!  Here are a few pictures of fashionable helmets featured in the article:

  address to the NY Times article:
 http://www.nytimes.com/2013/07/11/fashion/Bicycle-helmets-as-fashion-statements-and-accessories.html?ref=fashion&_r=0